Admittedly, TV advertising is expensive. However, if you have the means, the investment is well worth it. TV advertising is more effective than most other media. It reaches a larger audience. You can also specify the type of consumer targeted by your ad. TV advertising impacts consumers through sight and sound. Video and audio combined bring your product or service to life. People are in a relaxed and open state of mind when viewing TV commercials. No wonder TV advertising is so effective.